Which publisher ad network pays best per click?

[sudhasingh]

I’m planning to diversify my site’s revenue streams, and I’m curious which publisher ad network delivers the highest pay-per-click rates. I know Google AdSense is the default go-to, but I’ve heard of plenty of alternatives—especially the 7Search PPC Ad network—that might be more lucrative, depending on your niche and traffic sources. I wanted to share what I’ve gathered so far and get your insights on what’s worked best for you.

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Google AdSense​

• Overview: The most widely used publisher ad network, easy to set up and lends immediate trust for advertisers.
• Average CPC: Typically ranges from $0.05 to $0.50, depending on niche.
• Pros: Massive advertiser pool, highly relevant contextual ads.
• Cons: Revenue can plateau quickly; approval can be strict for small sites.

Media.net​

• Overview: Yahoo!/Bing’s contextual ad platform. A solid AdSense alternative.
• Average CPC: Roughly $0.05–$0.60.
• Pros: High-quality native ads, strong in finance and tech niches.
• Cons: Minimum payouts can be high; interface isn’t as intuitive.

Ezoic​

• Overview: AI-driven monetization that optimizes multiple publisher ad network partners simultaneously.
• Average CPC: Varies widely; reported up to $1.00 in certain verticals.
• Pros: A/B testing for layouts, header bidding to boost competition.
• Cons: 30-day review period before payments; revenue share model.

AdThrive & Mediavine​

• Overview: Premium networks with strict entry thresholds (e.g., Mediavine requires 50k monthly sessions).
• Average CPC: Often $0.40–$1.50.
• Pros: Excellent RPMs, dedicated account managers, fast payouts.
• Cons: High traffic requirements make them less accessible to smaller publishers.

PropellerAds & Infolinks​

• Overview: Offer a mix of pop-unders, native widgets, and in-text ads.
• Average CPC: Generally lower ($0.02–$0.10) but with higher click volumes.
• Pros: Easy approval, multiple ad formats.
• Cons: Lower per-click rates; user experience can suffer

7Search PPC Ad network​

• Overview: A lesser-known but high-ROI publisher ad network specializing in targeted pay-per-click placements across content networks.
• Average CPC: Publishers report up to $0.20–$0.30 per click in competitive verticals—sometimes even higher for finance or education niches.
• Pros: Competitive minimum traffic requirements, flexible ad formats (text, banners, pop-ups), real-time reporting and optimization tips.
• Cons: Smaller advertiser pool than Google, so performance can vary by region and niche.