We're a small team of three co-founders building OutlierKit. The idea came from watching our YouTuber friends struggle—not with creativity, but with clarity. They were pouring effort into videos, only to feel like the algorithm was working against them. There was no roadmap, no signal on what content would actually land. It felt random. That uncertainty led to burnout, and too often, creators who were genuinely adding value ended up quitting altogether.

We knew there had to be a better way.

OutlierKit is our attempt to fix that. It’s built for creators who want to grow strategically—not just throw content at the wall and hope it sticks. We’re here to give YouTubers real insights, so they can focus on what they do best: creating.